Cover of Entrepreneur Magazine: Blog Like A Rockstar

The Business of Ghostblogging

Some of the best ghostbloggers come out of the shadows to talk about how they work, what they charge and who their clients are.
January 13, 2010 14 min read
This story appears in the February 2010 issue of Entrepreneur.

Every so often, after a long workday, Kinsey Schofield goes home feeling a little dazed and confused. “It’s exhausting,” she says. “I pretend to be seven different people, then I don’t remember who I am.” Schofield, 24, is a business world ghostwriter–and the online voice of some high-profile names. She is part of a growing army of outside contractors who blog and tweet unseen in the name of ego and entrepreneurship. Writing as her clients, she posts on Facebook and MySpace, or tweets pithy thoughts straight from her iPhone.